Google Ads

Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google that allows businesses to create and display ads on Google's search results pages and other websites within the Google Display Network. With Google Ads, businesses can target specific keywords, geographic locations, and demographics to reach their target audience and promote their products or services. The platform operates on a pay-per-click (PPC) model, where advertisers only pay when someone clicks on their ad. Google Ads is a powerful tool for businesses of all sizes to drive traffic and conversions to their website.

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Microsoft Bing Ads

Bing Ads (now known as Microsoft Advertising) is a pay-per-click (PPC) advertising platform developed by Microsoft. It allows businesses to create and display ads on the Bing search engine, as well as other Microsoft-owned properties such as LinkedIn, MSN, and Yahoo. Bing Ads offers various targeting options, including keyword targeting, location targeting, and demographic targeting, to help businesses reach their desired audience. Advertisers can set a budget and bid on keywords to compete for ad placement on search results pages or other websites within the Microsoft Advertising network. Bing Ads is a useful tool for businesses to increase their online visibility and drive traffic and conversions to their website.

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